Health Education, Multimedia Development & Graphic Design
Market: University health services
Audience: College students
Dissemination and outreach are often the specific aims of our research projects. We strive to not simply build evidence-based products but to get these programs and research findings into the hands of the people who need them most. In addition to our internal public relations, marketing, and multimedia expertise, we work with marketing firms, such as Wedge Communications LLC, in our efforts to license and commercialize our technology programs and to reach our target markets. We also provide technology and health communication expertise to outside entities. That expertise includes technology transfer, copyrights, and international consortia collaborations.
Key Business Developments
Audience: Servers of alcoholic beverages
Licensed by the U.S. Centers for Disease Control & Prevention
Audience: General population
One of Klein Buendel’s strengths is our ability to build strong and lasting partnerships with a diverse network of associations to disseminate our programs. For example, one of Klein Buendel’s most successful multi-institutional research teams has been working together for 14 years. Examples of our partnerships include the following:
Klein Buendel’s multimedia expertise and prolific research experience are two reasons we are asked to partner on projects. In addition to research, we can develop the multimedia components a principal investigator envisions for a behavioral intervention or product. That was the case with WayToServe©.
Dr. William G. (Gill) Woodall, Senior Scientist with the Center on Alcoholism, Substance Abuse, and Addictions at University of New Mexico, collaborated with Klein Buendel to develop two responsible beverage service (RBS) training websites and to conduct randomized trials to evaluate them.
The NIAAA-funded projects (AA014982 and AA014982-A; W. G. Woodall) included the creation of a training website for alcohol servers in on-premise situations and a second follow-on website to be used for off-premise retail sellers of alcohol. Over the next several years, Klein Buendel, Dr. Woodall, and the Pacific Institute for Research and Evaluation developed and tested the training program for servers. Klein Buendel's creative services developed the web programs, and Dr. David Buller shared his expertise in study design and analysis. Klein Buendel continues to work with Dr. Woodall on the development of the follow-up website for retail sellers of alcohol.
The WayToServe© program is currently licensed in New Mexico. To date, over 10,000 users have purchased Way to Serve training. Wedge Communications LLC manages the sale of the program, and plans are underway for Way to Serve to be licensed and sold in Texas, Washington, Oregon, and other states.